5 Methods to Promote Your Business
After you have identified who your target audience will be, it’s time to start planning your advertisement strategy. There are several options when it comes to brand promotion, selecting the avenue that is most suitable for your product, and audience will be key to your success. We have compiled some helpful hints, so get started by applying these concepts below.
Get Out There!
There are plenty of in-person networking opportunities available for startup and established companies. Eventbrite.com is an event hosting site that features trade shows and conferences, among other affairs that are perfect for an entrepreneur. Setting yourself up as a vendor, or just browsing the aisles of your metro-area exhibition can get the networking ball rolling by introducing you to prospective clients and business partners.
Use Print to Broaden Your Market
Niche magazines contain information related to specific themes. Find your place with a simple test ad. There is no need to go big initially. Create a tracking system that allows you to monitor the responses to your ad in order to determine if it is worth the investment for a pricier promo.
Consider adding a pop-up subscriber option to your website, include a discount or special offer when new subscribers sign up for your email blast. Strategically placing the pop-up on your website will ensure that visitors see it, and increases the likelihood of new additions to your mailing list. Sites like Mailchimp and Constant Contact offer low-cost email marketing services, and step by step tutorials and templates that help you to create your best email blast.
Invest in advertising your business through search engines, creating a local listing for a monthly or annual fee. Take advantage of promoting your company to several search engines that your target audience frequents to find your products. VerticalResponse.com has options to help businesses set up professional websites, emails, and even assists with online advertising!
We all understand the broad audience that social media reaches. Let’s face it, it is advertising made easy. Twitter, Etsy, Pinterest, Yelp, Google+, LinkedIn, Instagram, Facebook are some well-known avenues that are used for brand promotion at your fingertips. Plus, these networks are now equipped with features such as ads and online storefronts that afford business owners the ability to manage operations at the click of a mouse.
-The Elegance in Bridal Show
June 5, 2019