3 Things All Exhibitors Should Know
Freebies and Giveaways
Who doesn’t love free goodies? We certainly do! One way to earn major points with attendees is to provide freebies related to your service. Include your company logo and contact information on them for easy reference. If you are a bakery, winery, caterer or venue think about bringing food samples from your company’s kitchen. It is a great way to promote your brand, and keep the brides coming back for more!
Take it to Technology
In this technology age, who doesn’t have a social media account?! Think about it, even the President capitalizes on America’s love for social networking. Let your followers, friends, and clients know that you have an event coming up. Post pictures, send reminders, create an eye-catching flyer or newsletter with your company contact information. Don’t forget to include the venue location and your booth number so that they can easily find you.
Develop your game plan!
A lot goes into bridal shows, with all the regular business that your company is bringing in, don’t let these important details fall by the wayside. Prior to the show, travel and hotel arrangements should be booked (check with the bridal show producers to see if there is a special hotel rate for vendors). Train your associates, order freebies, plan your eye-catching booth décor, and more.