Contact is Key
Contact is Key
Many vendors feel as though it is considered too pushy when contacting potential customers more than once. Not so! Remember that the brides expressed interest in your services. They want what you have.
Being pushy is making repeat phone calls and emails to individuals who have not previously shown regard to your company. A successful bridal show experience can be affected by how well the vendor strategically plans when and how frequently follow ups will be made.
According to brevet.com, 80% of final sales are typically solidified on the 5th follow up correspondence after the initial meeting between the vendor and customer.
Also, keep a log of the brides and their guests, and get several modes of communication like day and evening phone numbers. Your log can also include the level of interest that each bride has for your services. If permissible, ask the bridal show host if bridal leads will be given to vendors!
At the bridal show, offer multiple methods of contact via email, phone, social media, and company websites. Consider purchasing an ad in the bridal show’s program. Programs are distributed to attendees and vendors, and are a fantastic way to be remembered following the bridal show. Often times, brides keep the bridal show programs after the conclusion of the show.
For maximum exposure, consider bridal show website advertisement. Bridal show producers offer advertisement in the form of banner and logo listings. Brides will browse the host’s website to familiarize themselves with the vendors who will be in attendance. Put your company front and center!
Follow this link for our banner ads & logo listing options!